Challenge:
AirDAO, a well-established community-governed layer one blockchain with a thriving ecosystem of web3 dApps, sought to expand its reach and user base in Southeast Asia. While AMB had secured partnerships with established exchanges, AirDAO needed a strategic approach to amplify its presence in this key market.
Results:
Leveraging Spectrum's deep web3 knowledge and extensive network, AirDAO achieved significant growth in Southeast Asia:
- Successful Listing in leading Southeast Asian cryptocurrency exchange: we facilitated AirDAO's onboarding onto a leading Southeast Asian cryptocurrency exchange, by capitalising on the exchange’s "Deposit to List" program. This strategic move provided AirDAO with greater exposure to a wider audience of potential users.
- Expanded Reach: Spectrum's expertise and connections within the Southeast Asian market helped AirDAO broaden its footprint in the region.
Process
Spectrum's growth strategy for AirDAO involved a multi-pronged approach:
- Market Analysis: Spectrum conducted a thorough analysis of the Southeast Asian crypto market, identifying key demographics and growth opportunities for AirDAO.
- Strategic Partnerships: Spectrum utilised its network to connect AirDAO with relevant partners in Southeast Asia, fostering collaboration and expanding AirDAO's reach.
- Listing in leading Southeast Asian cryptocurrency exchange: Spectrum's experience proved instrumental in securing AirDAO's listing on the particular exchange, a prominent exchange platform with 7M KYC users in the region.
- Targeted Marketing: Spectrum crafted a targeted marketing strategy to raise awareness about AirDAO within the Southeast Asian crypto community.
Conclusion
Through Spectrum's comprehensive growth plan, AirDAO successfully expanded its presence in Southeast Asia. By leveraging the exchange’s exclusive listing program and Spectrum's network of partners, AirDAO gained access to a new audience and established itself as a key player in the regional web3 landscape.