Challenge:
Mountain Capital Fund (MCF) is building an AI-powered cryptocurrency trading bot, a product at the intersection of technology, finance, and potentially, social impact. However, brand awareness for both MCF and the bot is low considering Mountain Capital Fund’s entry to market.
TOKEN2049 Dubai, a premier cryptocurrency conference, presents a valuable opportunity to connect with key decision-makers in the crypto space.
The challenge lies in effectively leveraging this offline exhibition to:
- Increase brand awareness for MCF and its AI crypto bot.
- Generate interest and engagement with the product.
Results:
- Increased brand awareness for the AI crypto trading bot company.
- Generation of qualified leads amongst TOKEN2049 20K attendees.
- Potential for media coverage and industry recognition.
Process
- Multi-Sensory Experience: A video showcasing their AI crypto trading bot's functionalities was created to visually engage visitors. Securing a booth at the event allowed for in-person interaction and demonstrations for Mountain Capital Fund.
- Brand Awareness Amplification: We will leveraged its expertise to maximise MCF's brand presence at the event. This will include activities like booth design, promotional materials, and potentially securing media coverage.
Conclusion
By participating in TOKEN2049 Dubai with a well-defined strategy, we aim to raise awareness for MCF's AI crypto trading bot among a targeted audience of crypto decision-makers. The combination of a captivating video presentation and an interactive booth experience aimed to generate leads and establish MCF as a leader in its niche.
Annex
